The Conservation Standards are a free, common structure practitioners can use to promote evidence-based excellence in practice and learn from each other across organizational, geographic, cultural, temporal or spatial barriers.

CCNet trains and supports Conservation Coaches to lead Conservation Standards-based projects and programs. Coaches help teams identify strategies, develop measures, capture and articulate uncertainties; they encourage on-going assessment and continuity of effort; they link practitioners with other support services and identify peer projects with similar challenges. Coaches actively promote the Conservation Standards around the world.