For more than a century, the Bayer brand, which is the company’s most distinctive intangible asset, has stood for competence, quality and trust. The Bayer Cross is one of the world’s most renowned and well-known trademarks. It builds on our strong heritage – representing science, performance and reliability, visualized by the blue side; and innovation, sustainability and life focus, symbolized by the green side. The circle stands for wholeness, protection, and commitment.